Search Engine Optimisation (SEO) marketing is the art of getting a favorable ranking for your site on search engines such as Google, Bing and Yahoo. Effective SEO marketing primarily involves employing keyword research to achieve profitable ranking opportunities and increased visibility.
Other tools for increased visibility include the use of relevant copy, domain trust, quality links, search engine connectivity and social popularity.
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1# SEO MARKETING
This enables website owners to enjoy long term traffic from search engines, mainly through the strategic application of keywords and links.This strategy aims at making your site relevant enough for a keyword search, as well as being trusted enough to rank for it.
Search engines generally rank sites by the quality of incoming links the site receives from other sites. For instance, a link from a page to another page is in Google’s view a vote for the page that the link is pointing to.
The more links/ votes a page has, the more trusted it appears in Google’s eyes and hence the higher the ranking it will receive in search results.
Of course, this ranking will also be impacted by the level of trust that the search engine has for the domain on which the page is on.
2# FRESH CONTENT
To enjoy a favorable ranking, settle for nothing less than original copy for your site. Search engines are known to reward good content that they have not come across before by indexing it very fast.
You therefore need to ensure that each of your pages contains copy specifically written for the page.
With original quality content, you chances of generating the all-important inbound quality links are tremendously increased.
This is primarily because search engines such as Google tend to favour diversity in their results. If your content already exists on other sites, it will be difficult for you to attract the links, thereby hindering your chances of getting a favourable search engine ranking.
Promote your decent original content to authority sites to get them to link to you thereby providing you with quality inbound links. Original content is king and in the eyes of the search engines, is likely to attract a natural growth in links.
3# EFFECTIVE SEO MARKETING
It is important to link all your pages together. This is because Google spiders are designed to find your site, crawl and index the home page.The spider will return to spider the rest of your site if the pages are linked together. And don’t forget to always link to your most important pages as well.
One important rule of marketing your site online is to always abide by search engine rules and guidelines for inclusion.
Avoid “black hat” SEO marketing tactics that are likely to get your site blacklisted by the search engines.
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