Search Engine Optimisation(SEO): What Is It All About?

The Search Engine Optimization which is equally abbreviated or known as (SEO) has been around as long as Google, but the web users such as bloggers, consumers and businesses have recently understood the impact that SEO has on their blog or websites.

If you own a business it is imperative for your business blog or website to be optimized to its fullest potential, otherwise valuable custom and sales could be missed. mean While for bloggers, prospective employers would not be able to offer them that dream job if they have never come across their work.

Here are some of the basics of SEO that you really need to know (a) understanding it meaning and( b) be able to act accordingly on any blog or website you may own.

1. 6 Low Quality Blog signs you must avoid
2. Top 12 blogging advantages you must know
3. 3 Most Common Blogging Mistakes Made by Newbie Bloggers
4. 6 Blogging Tips you must Know as a blogger
5. What is the Difference Between WordPress.com & WordPress.org
6. Is Search engine optimisation SEO a Legitimate Form of Marketing?

DEFINITION

Let get started with the definition of the term ‘search engine optimization’

Is the process of maximizing number of visitors to a particular blog or website by ensuring that such blog or web site appears high on the list of results returned by a search engine. These means that a website on page one (at a push, page two) of a SERP (Search Engine Results Page) will naturally increase in traffic which is to say that traffic will increase naturally to that site-

HOW DO SEARCH ENGINES FIND WEBSITES?

The search engines such as Google, Yahoo and Bing all uses the spiders which crawl the World Wide Web for sites, which indexes the words on the page and links.

When you type a word or something into a search engine, this cache of pages is then explored for relevant matches, these will then displayed as the search results.

HOW WILL THE SPIDERS FIND MY WEBSITE?

There are three key things one need to know about these spiders:

1.  The Site Popularity- by visiting the most popular site for that search first and this web sites will more often than not appear on page one.
2. Your Site Layout- unLike any other software, the spiders operate on structure and logic. If your website is laid out in a coherent, concise, readable and clear manner, the spiders will pick up on it and push it up to the rankings. Similarly, if your web site has many broken links, badly written titles, no images and not much text the site will simply not be found by the spiders.

I COULD JUST PUT LOTS OF KEYWORDS ABOUT MY SITE TOGETHER FOR THE SPIDERS, RIGHT?

Wrong because it could have an adverse effect on your website. Google is the top dog in the search engine industry and websites have to cater to their methods. Google Panda a change to their search algorithm for the spiders, these meant that websites stuffed with keywords, advertising and thinly based relevance to a search term simply will not be detected. These Mean that there was emphasis on the quality control for web users.

WHERE DO I START IN GETTING MY SITE OPTIMISED?

Get creative! original, Making amazing and innovative post/content will make your website more appealing for spiders, the more social shares through Facebook, twitter and LinkedIn etc. there are, the more favourable your blog or website will be.

Finally, know what your blog or web site is all about. You can determine your keywords by using Google Analytics to see what words your blog or website is ranking for, accommodate accordingly.